Industry News

Lexus Philippines Celebrates 10th Anniversary

Mr. Satoru Suzuki, President of Lexus Philippines heads the 10th Anniversary celebration of the brand in the country. Together with present and past executives of Lexus Philippines and Lexus Manila, the guests including the media enjoyed a night of wine, food and good camaraderie to celebrate this important milestone.

Having been introduced in 2009, Mr. Jing Atienza, SVP for Marketing Division of Lexus Philippines shared that the main concern then was if the Philippine market was ready for the brand. Upon introduction, they had a 19% market share that grew to the current 32% which he owes to the support and loyalty of customers to Lexus.

Also during the night, the guests were given a preview of the newest SUV in the Lexus current model line-up, the New UX which is available in variants 200 and F Sport.

See video below:

Other Industry News

Loading...