Industry News

Asian Carmakers Corporation or ACC, the official importers and distributors of BMW in the Philippines, recently hosted the BMW Xpo 2017 held at the BMW Pavilion in Bonifacio Global City.

According to ACC, with the theme "Experience Sheer Driving Pleasure," this year's BMW XPO reflected the brand's strengthened drive to create memorable individual journeys with not only its segment-leading vehicles, but also activities that helped develop a better understanding of the heart of the BMW brand -Joy.

The event featured 3 exhibitions of BMW's core values that deliver the brand's commitment to bring Joy in every aspect of mobility: Visionary, Precious, and Thrilling.

MR. KARL MAGSUCI, Marketing Director - BMW Philippines

" We are now here at the BMW XPO 2017. The BMW XPO 2017 is BMW's biggest exhibition event that happens annually where we showcase the different models of BMW and also we want people to have an experience of what is at the heart of BMW which is joy. So what is different with the XPO this year is that we are actually highlighting three major sections in this showcase. One is what we call the Visionary. In the Visionary section, we have here all the latest vehicles of BMW which feature the latest innovations in terms of technology and mobility. So specially highlighted in this section is the all-new 5 Series which we launched a couple of months ago. The all-new 5 Series is actually, right now, is what we call the 'Business Athlete' that features everything a business executive would like to have in a sports sedan. We also have a section which we call Thrilling. In the Thrilling section, we have the most exciting BMW vehicles called the M Line, and we also have the M Sport performance line. So we have here the very popular M2, the top selling M4, and of course the different lines of the M Sport in the X series as well as a special highlight of the 5 series with M performance parts. And also in the Thrilling is our Motorrad sections. So we have all the line-ups of the BMW motorcycles that we have here in the Philippine market. We have here the R90 for urban riders, we have the R1200GS which is for the adventure riders, and we even have our G310R which is our small bike in our motorcycle segment. And finally, we have what we call the Precious area. The Precious area is where we highlight our flagship model which is the all-new 7 Series and especially highlighted is one of 100 in the world, the M760LI Centenary Edition. So, only here can you see that vehicle on display. And of course another Precious area activity is what we call the Kiddie Area. The kids are our precious little things, they also have something here in the showcase and we have a driving area for kids where they are also taught road safety and they can also enjoy the small BMW cars that we have prepared for them. So here in the BMW XPO, we have everything for everyone. We have something for mom, for dad, for the kids. It's a good bonding experience for the family for them to experience what sheer driving pleasure is all about."